Summer of Music

Radio Asian Network

Commercial  |  Branding  |  Art Direction​

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As part of BBC Asian Network in house interactive team, working with agency Kent Lyons, the brief was to rebrand a well established season of musical events. 

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Taking the concept of Holi (festival of colours) which is so iconic of Indian culture and juxtaposing it with a contemporary ultra slick sub-woofer to connote the feel of new Asian/underground music.  The resulting artwork and film was positively explosive and beautiful - a dynamic yet ambient set of work that was used across web, print and broadcast media.

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